The SixLevel methodology represents the convergence of two decades of digital marketing expertise and my doctoral research in online behavioral patterns.
This framework isn't theoretical—it's built on real-world experience serving clients across diverse industries and a deep understanding of how businesses and customers interact in the digital space.
The approach integrates AI capabilities (as do all of our solutions) with proven principles based on marketing psychology. By analyzing thousands of customer journeys and business development cycles, we've identified six critical levels (or stages) that determine success in today's digital business. Each level builds upon the previous one, creating an end-to-end system that drives sustainable growth.
Our methodology is unique because it combines behavioral research with practical application. We've seen firsthand how digital business has evolved and, more importantly, how AI can enhance every stage of the business development cycle.
The Six Levels of Business Development Excellence
Level 1: Market Intelligence & Opportunity Identification
Level 5: Customer Success & Retention
AI enhances each level in our methodology to reduce manual intervention, increase efficiency, improve decision-making accuracy, and drive better business outcomes. This systematic approach ensures that no opportunity is missed and that every interaction contributes to business growth.
By implementing AI at each level, businesses can scale their operations while maintaining personalized engagement throughout the entire customer lifecycle. This creates a sustainable growth engine that continuously adapts and improves based on real-world results.